Client: Barclays

Agency: Redwood

Year: 2010

Role: Flash animation

Software: Photoshop, Flash, Illustrator

Usage: Usage unconfirmed

Location: London, UK

Brief

Based on provided storyboards (provided as Indesign files), make 3 looping animations in Flash to be projected on plasma screens throughout Barclays branches in UK. Text must look as if it is being typed, and at reading speed.

Project

The storyboards were animated in Flash to seamlessly loop. The clients were particular that close attention was paid to the layout, margins and kerning of text in order for the animation to resemble the provided designs as closely as possible. This provided a few problems as Flash does not have the tight text control that Indesign has. All assets and imagery had to be recreated in Flash. Time taken was 2 1/2 days for all 3 animations.

Still frame: Pension calculator with mock mouse cursor

Barclays 'Take one small step' campaign

Animations

These are the actual animations, at smaller scale:

Agency work for Redwood. Design and concept by Redwood.