Client: American Express

Agency: Ogilvy One

Year: 2010

Role: Web design, illustration

Software: Photoshop, Illustrator

Usage: Used

Location: London, UK

Websiste

Brief

Design landing page sites for a range of American Express cards, including affiliated cards, using brand guidelines for each card but making sure the landing pages work together.

Project

The challenge here was to create pages that worked together yet maintained the branding of each of the cards, which was done by containing the design inside an area, with the cards underneath. The designs were based on wireframe IAs, but the layout was changed slightly (eg. originally the illustration area was in the centre) to divide the open space of the card area and illustration against the bulk of the copy. There were 9 cards in total and 9 different brand guidelines. The consistency was kept through the use of repeating element areas (eg. illustration area, copy and card placement).

Client reactions:

“WOWOWOWOW!  This looks amazing! Great work, it’s so exciting to see this in HTML coming together! Great work team.”

“Again thanks a million – this site is amazing, I’m very pleased!”

Used and unused typographic illustrations in the RTP brand style