American Express landing pages

American Express landing pages
Role: Design, art direction
Client: American Express
Agency: OgilvyOne
2010

 

Brief

Design of landing pages for a range of American Express cards. The challenge here was to create pages that maintained consistency in layout yet adhered to the branding of each of the cards.

Project

This was done by containing the design inside an area, with the card thumbnails underneath. The designs were based on wireframe IAs, but the layout was changed slightly (eg. originally the illustration area was in the centre) to divide the open space of the card area and illustration against the bulk of the copy.

There were 9 cards in total and 9 different brand guidelines. The consistency was kept through the use of repeating element areas (eg. illustration area, copy and card placement).

Client feedback:

“WOWOWOWOW! ¬†This looks amazing! Great work, it’s so exciting to see this in HTML coming together! Great work team.”

“Again thanks a million – this site is amazing, I’m very pleased!”

22 December, 2010