Parallax-style website design for British Airways showcasing features of their newly redesigned planes.
Initially (before I came on board) the site was designed heavily around the experience of the model floating in the white sheets, where users were able to scroll the video footage of parts of her (like her eyes closing and opening) to learn about different plane features such as lighting and sound. The client felt there wasn’t enough imagery of the planes themselves so the site was redesigned as a walkthrough of 6 main areas they wanted to showcase – lighting, design, sound, entertainment, cuisine and environment.
The art directors still wanted to use the shot footage, so we just scaled it back and used it as an intro to the site and also each section, then brought in the beautiful 3D renders of the planes provided by the client. More copy was added along with quotes from the designers themselves, and we crafted the size, colour and style of text overlays.
Art direction: David Bradbury, OgilvyOne
Copywriter: Martin Duckworth, OgilvyOne
Video directed by Sean Pruen (Unit9).