Previous design focused on the video of the model in the sheets, where users could scroll on parts of her (like eyes to learn about plane lighting features). Client wanted more imagery of planes so the site was redesigned as a walkthrough of the 6 showcased areas with 3D renders of interiors and quotes from designers.Parallax-style website design for British Airways showcasing features of their newly redesigned planes.
Role: Design
Client: British Airways
Agency: OgilvyOne
Art direction: David Bradbury, OgilvyOne
Copywriter: Martin Duckworth, OgilvyOne
Video directed by Sean Pruen (Unit9).
2014
BA Flywell website