There were many templates, one for a logged out (generic) page, whilst others had to be branded according to each of the tiers of the Executive Club. If logged in, the lightbox for each offer from the list showed the member’s points and also exclusive offers for that tier. The designs had to incorporate the filter functionality.
Landing page templates of the Offers section for British Airways Executive Club website.
Role: Design, some art direction
Client: British Airways
Agency: OgilvyOne
2012
British Airways Executive Club – offers landing pages