British Airways Executive Club campaign

British Airways Executive Club campaign

Creation of a set of images made up of photographs of Executive Club members. There were over 20,000 images that had to be cropped and scaled, then gridded using actions in Photoshop, before they were ready to be made into the final images. We also did different versions with larger grids for online use.

The images were used in a set of print campains, as well as large scale digital billboards around Heathrow Airport Terminal 5 and for online, using a larger pixel-grid.

The last poster was used in an awards submission.

Watch the video

Art direction/lead design: Clayton Gray, OgilvyOne

21 February, 2013