Logo and identity for Samantha Emanuel, a UK and French based dancer and movement teacher.
Samantha wanted a logo and motif that she could use for her new programs, Dance Synthesis, based on movement of the body in space and architectural, structured forms. It had to be simple yet beautiful, invoking Japanese clothing and design, and feel contemporary.
After taking inspiration from shape, geometry, fluidity and artists like Sol Lewitt, I explored various pattern and shape layering, logotype forms and line relationships.
The end logo was a combination of thick and thin lines invoking angles within a geometric form, like body in space. I used the Gabriela Stencil typeface which also plays the thick and thin elements but in a more technical style, whilst giving the logo some curvature to offset the sharp angles of the graphic. It gives the feeling of blueprints and engineering, careful consideration and crafting, which is very much how Sam approaches her dance and teaching.
A French version of the logo was also made.
I created a motif element and background patterns which could be used in various ways for online and offline use in the future (eg. flyer designs). We also created a Certificate of Completion for use with workshops.
Sam also wanted to move her Vagabond Princess website into Squarespace, where the logo and motif were subtly used throughout, but with a cleaner and better laid out sitemap.