Fred. Olsen email toolkit

A modular toolkit to streamline Fred. Olsen’s email creation process.

Fred. Olsen needed a rapidly deployed email process which would still allow a lot of design flexibility.

I proposed a modular email toolkit to maintain brand look and feel, but flex the content by using different combinations. The modules were pre-built and pre-tested to allow faster turnarounds.

Guidelines

I created a comprehensive set of guidelines and a briefing form for the client. It included suggested template combinations for specific types of regular emails, and examples of modules with content in situ. I also created an additional Spec set of guidelines to be used internally by the design and development team.

Client: Fred. Olsen Cruise Lines
Agency: Brave Spark
Role: Art direction, design (self proposed project)
Software: Adobe XD, Adobe Illustrator, Adobe Indesign (guidelines)
2024