IHG animated Christmas card

IHG animated Christmas card
Role: Illustration, animation
Client: InterContinental Hotels Group
Agency: OgilvyOne
2012

 

A Christmas email animation for IHG using the idea of hotel bells playing the Jingle Bells tune.

We decided to use an animated GIF because of file size constrictions and email client compatability. The bells were illustrated to look like chrome, and to represent each of the different hotel chains of IHG. The pattern element was taken from IHG’s own branding.

The clients loved it.

15 February, 2013