Role: Design, art direction
Client: Pinea Medical Clinic
Logo design for Pinea Medical Clinic, incorporating image of a mediterranean pinea/stone pine tree. Client’s preferred colour was blue.
After a few initial sketches and concepts I chose to explore the option where the tree was negatively set against a circular image. After the client chose their preferred design, the tree foliage detail was refined. Swiss Light Extended with extra kerning was chosen as the font for its clean and light feel (and the corners of the font were slightly rounded). The colour palette was kept light and muted, with pale blue and grey as preferred by client.