I’m a middle-weight freelance designer working in London, UK. My skills include web design, print work, logos, branding and flash. As well as design, I have a background in photography and photo retouching.
I have been designing since 2004 after completing my Master of Multimedia Design from Monash University in Melbourne, Australia (where I grew up). Before that I studied Fine Arts (Photography) at Victorian College of the Arts and even did a semester at Pratt Institute in New York City back in 2001. I moved to London in late 2007.
Always a globe trotter, I also have clients in Melbourne, Australia and can be found in Zagreb, Croatia, where I am originally from.
Digital agencies I’ve freelanced for
Via Nakama, London:
AKA
Banner
Investis
King Henry (Adam&Eve)
Monitor Media
Poke
Salterbaxter
Spinnaker
Via ECOM, London:
Archibald Ingall Stretton
Firebelly*
Redwood*
Ogilvy
* These sites have music auto-playing.
Me and freelancing
At the beginning of 2010 I took the plunge into full-time freelancing and haven’t looked back! It was daunting at first, but constantly being in new situations and having a wide variety of work is both challenging and thrilling. It forces me to work in high-pressure agency settings and keep up with many different skillsets, from offline to digital and more. It is always interesting and I love meeting lots of great people along the way.
Style, approach and inspiration
If I had a style it would be clean and organised with attention to detail and user experience in mind. My approach to design is to base it on the individual needs of the project. Rather than using the latest design trends or follow a certain style, I try to put the design in context of potential customers or users, and work with clients to discover what their project is trying to achieve, and come up with designs that help them do that. I try to infuse my designs with the mood that the design needs to invoke in the end user.
My inspiration can come from anywhere, from a detail in things I see around me to films, art, or music. Sometimes a fully formed idea will appear in my mind and I will know exactly what I want to do, other times I will have to spend time sketching and refining something until it is perfect.
I like to go to galleries, films and explore new music to keep my creative juices flowing. The design world is an interesting one, and I also like to read a lot of industry blogs and try to always improve and expand my skills.
On designers
Designers aren’t just creative people that can make things pretty because they have software to do so; they are professionals who organise information, lead customers on user experiences, translate arbitrary business goals and ideas into something visual and tangible, and think about many different factors of psychology, mood, technology and context when coming up with design concepts. We work in a field that is constantly changing and expanding, while trying to make work that is stimulating and interesting for our clients and their customers (and hopefully ourselves too!).
