Leonard St. website
Skills:Art direction, Identity, Web design
A website redesign for Leonard St., a fashion label from Melbourne, Australia.
The client wanted a clean and simple design, which would be developed into a custom WordPress template. The collections images had to be large, with individual items listed and 'Buy Now' buttons incorporated to link to the online store. Their seasonal collection editorial images had to be worked into the design also.
I used the 960 grid system and kept everything squared, taking inspiration from the logo (even down to the headings and breadcrumb separation being a full stop) to give it a strong, edgy look (with a typewriter-style font). The design used mostly native WordPress elements, such as the lightbox feature, for simplicity.