iShares by Blackrock ‘Uncertainty’ campaign

Blackrock’s ‘Uncertainty’ campaign for iShares, featuring 4 press ads, 6 banner sizes, 2 iPad interstitials (both landscape and portrait orientations) and a page takeover for The Economist.

The challenge was to animate the flipping of the UK map within a small enough file size, as well as finding a layout on all formats that kept the UK and the globe’s edge within view to get the idea across. Typesetting was also carefully considered for the different formats and Blackrock’s guidelines followed.