British Airways Executive Club campaign

British Airways Executive Club campaign

Executive Club campaign deliverables using a grid of collected member images as key visuals.

There were over 20,000 photographs of Executive Club members that had to be cropped, scaled, then gridded using Photoshop actions overlaid on various campaign imagery. We also did different versions with larger grids for the website world map, where users could click on the portrait thumbnail and get a story popup of why members joined the club.

The print campaign involved large scale digital billboards at Heathrow Airport Terminal 5. I also designed the poster that was used in an awards submission.

These examples are ones I actually made, whereas the larger campaign had many more.

Half page

Digital display at Heathrow T5

Digital billboard at Heathrow T5

Awards submission poster

Client: British Airways
Agency: OgilvyOne
Art direction/lead design: Clayton Gray
Role: Photoshop comping, design