Co-operative ‘Good Things’ map icons

Co-operative ‘Good Things’ map icons

Icon identity for Co-operative’s ‘Good Things’ community based initiatives across the UK, to be used online as pins on a map (and as part of a larger website design project).

Initiatives represented by icons:

  • Community Fund
  • Green Schools
  • Co-operative Enterprise Hub
  • Colleague’s Activity
  • Membership Stories
  • 5 Co-operative businesses (Food, Bank, Pharmacy, Travel and Funeralcare)

Pin design ideas fitted in with the skeumorphic ‘pinboard’ design of the website map and filtering interface

Role: Illustration, art direction, design
Client: Co-operative
Agency: OgilvyOne
2015