GSMA: MWC Barcelona

GSMA: MWC Barcelona

Visual identity exploration for GSMA / Mobile World Capital (MWC) conference in Barcelona and Shanghai.

Enriching the visual identity of MWC (world’s largest mobile phone conference) Barcelona – including photography direction/ treatment, iconography, supporting background graphic elements (adapting existing wave asset) and infographic styling (TBC). Iconography was also developed in the colour palette of the Shanghai conference (pink/purple/orange).

Page headers

Theme icons (Barcelona and Shanghai)

Background wave assets

Client: GSMA / MWC
Agency: Goya Studio
Role: Design, illustration, art direction/concepting, photo retouching