About me
I’m a freelance, senior designer based in London. I specialise in both digital and print, and have an interest in UX. I also have a background in photography and photo retouching.
Contact me via
Education
MSc Psychology
Birkbeck, University of London (2022)
Master of Multimedia Design
Monash University, Melbourne, Australia (2004)
Bachelor of Fine Arts (Photography)
Victorian College of the Arts, Melbourne (2002)
International Exchange Program
Pratt Institute, New York City (2001)
Experience
I’ve been a designer since 2005, freelancer since 2010, with a 3-year permanent role at OgilvyOne from 2014-17, in between (aka the freelance sandwich).
When I’m not designing I like finding faces everywhere, travelling, swimming, yoga, cooking, and sewing. Am currently studying my Masters in Psychology, hope to work in psychedelic therapy in the future.
Agencies: Goya Studio, Rapp UK, Ogilvy, Keko London, Connected Pictures, Edelman, Squint/Opera, 360i Europe, Poke, Adam&Eve/King Henry, Proximity, Archibald Ingall Stretton, Firebelly, Redwood, AKA, Banner, Investis, Salterbaxter, and Spinnaker.
Sectors
Automotive
Aviation
B2B
B2C
Baby
Beauty
Charity
Consumer
Education
Fashion
Financial
Food
Government
Healthcare
Luxury
Technology
Skillset
All files and layers labelled and organised with attention to detail.
Style and approach
If I had a style it would be clean and organised with attention to detail and user experience in mind. My approach to design is to base it on the individual needs of the project. Rather than using the latest design trends or follow a certain style, I try to put the design in context of potential customers or users, and work with clients to discover what their project is trying to achieve, and come up with designs that help them do that. I try to infuse my designs with the mood that the design needs to invoke in the end user.
On designers..
Designers aren’t just creative people that can make things pretty because they have software to do so; they are professionals who organise information, lead customers on user experiences, translate arbitrary business goals and ideas into something visual and tangible, and think about many different factors of psychology, mood, technology and context when coming up with design concepts. We work in a field that is constantly changing and expanding, while trying to make work that is stimulating and interesting for our clients and their customers (and hopefully ourselves too!).